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Getting Started
Foundation concepts for Facebook Ads success
Why Your Offer Must Come Before Everything Else
📖 8 min
StrategyFundamentals
The Brutal Truth About Marketing A great offer can save bad marketing, but great marketing cannot save a bad offer. This is the m...
The Art of Pixel Seasoning: From Cold to Hot
📖 12 min
PixelTechnicalStrategy
What Is Pixel Seasoning? A "cold" pixel is like a new employee - it needs training before it can perform. Facebook's algorithm re...
Business Manager Setup: The Right Way
📖 15 min
SetupTechnicalInfrastructure
The Foundation Nobody Talks About 9 out of 10 Facebook Ad accounts are set up incorrectly. This guide will ensure you're in the s...