S.L.O. Strategy Calculator
Calculate your exact budget needs and timeline for the Seasoning, Laddering & Optimizing strategy
Advanced Strategy Alert
The S.L.O. strategy is an advanced technique for advertisers looking to mitigate lead costs at scale. Before implementing this strategy, ensure you have:
- ✓ Fixed your Business Manager setup and pixel tracking
- ✓ Implemented proper conversion tracking
- ✓ Optimized your landing pages and creative
- ✓ Established a baseline conversion rate
- ✓ Budget of at least $50-100/day to commit
Interactive S.L.O. Calculator
💡 Edit the yellow cells to see your custom resultsStep 1: Input Your Data
Enter your current metrics: average order value, current conversion rate, and daily budget in the yellow cells.
Step 2: Review Timeline
The calculator shows exactly when to switch between Seasoning, Laddering, and Optimizing phases based on your data.
Step 3: Execute Plan
Follow the recommended budget and timeline. The calculator updates in real-time as you progress through each phase.
What Makes This Calculator Special
Real-Time Calculations
Updates instantly as you change your inputs
Phase Timing
Shows exactly when to transition between S.L.O. phases
Budget Optimization
Calculates minimum budget needed for success
Conversion Predictions
Projects your conversion volume at each phase
ROI Forecasting
Estimates your return at each optimization level
Scaling Roadmap
Shows when and how much to increase budgets
Ready for S.L.O.? Check Your Prerequisites
Must Have:
- ✓Working Facebook Pixel with accurate tracking
- ✓At least 2-3 months of campaign data
- ✓Consistent daily budget ($50+ minimum)
- ✓Optimized landing pages and ad creative
When to Use S.L.O.:
- →Your CPL is too high despite optimization
- →You're stuck in "Learning Limited" status
- →You need to scale beyond current limits
- →You want predictable, scalable results
Not ready yet? Start with our assessment to identify and fix fundamental issues first.
Take the Free Assessment →Need Help Implementing Your S.L.O. Strategy?
Our experts can set up and manage your entire S.L.O. campaign, ensuring you hit every milestone for maximum profitability.
Get Expert Implementation→